How do you measure the value of executive coaching?

Here are four ways to measure the value of coaching and to agree on what success looks like. CARRY OUT PRE- AND POST-360 DEGREE EVALUATIONS.

How do you measure the value of executive coaching?

Here are four ways to measure the value of coaching and to agree on what success looks like. CARRY OUT PRE- AND POST-360 DEGREE EVALUATIONS. Executive coaching promotes leadership competencies, which are more precisely measured through 360-degree evaluations, which are administered before and after hiring. There is a self-evaluation component, but between 8 and 20 stakeholders are also evaluated to learn their opinion about the leader.

The more evaluations, the greater the accuracy of the accumulated scores. My coaches and I evaluated 32 leadership competencies, from decision-making to delegation, through active listening and effective feedback. Executive coaching is a business strategy that is gaining traction in organizations that pay great attention to developing key talent. However, there is often skepticism about their usefulness.

Two researchers are developing a significant way to measure the value and return on investment (ROI) of executive coaching. There have been many studies that show that coaching is useful for people, but managers want to know if investing in training an executive with a key performance is going to be good for the company. There is a ripple effect: the benefits of executive coaching will spread to the organization to other employees and will ultimately have a positive impact on company results. Executive coaching has proven to be an advantage, and companies are retaining trainers despite reducing other costs.

More and more organizations are hiring executive trainers for the best performing and high-potential talent, with the expected goal of improving business results. So how can human resource leaders ensure that they measure the effectiveness of executive coaching? One way is to focus on the type of coach you're hiring. Measuring the success of coaching was considered a challenge, and the methods used varied between organizations. After all, coaching is about generating behavior change and most coaches don't know how to do it or simply don't measure its impact.

In addition to the standards of an executive coach already discussed, there are other factors that differentiate quality coaches from the rest. However, most of these tools were readily available in the organization and were not specifically designed to measure the impact of coaching.

Désirée Lejeune
Désirée Lejeune

Certified zombie lover. General internet maven. Hipster-friendly beer maven. Evil zombie ninja. Amateur internet junkie. Freelance travel evangelist.

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