Coaching is an essential part of human communication, but it can be hard to master. With the rise of online training, many coaches have had to quickly adjust to new methods and technologies. Knowledge and skill levels vary greatly between employees, making it difficult to personalize training plans. Additionally, coaches must build trust with their clients and have a solid business plan in order to be successful.
In this article, we'll explore why coaching can be so challenging and how to overcome these obstacles.
Unlearning Basic CommunicationOne of the main reasons why many people struggle to develop their coaching skills is that it's hard to unlearn this fundamental part of our human communication experience. With online training slowly becoming the norm rather than the exception, many coaches who weren't familiar with the technical side of their profession had a hard time catching up. With the COVID-19 pandemic and working from home becoming the new reality, adapting to online training methods became a necessity.
Varying Skill LevelsKnowledge and skill levels are unique to each employee and, in most cases, vary greatly.
The skill gaps between new employees and an employee with ten years of experience can be completely different. The problem is that without knowing the person who is training for an extended period of time or without following their daily work routines, it can be very difficult to determine their exact gaps. This affects the personalization and, ultimately, the effectiveness of development plans developed for people receiving training.
Responsibility in Coaching RelationshipsFrom fundamental coaching issues to business-related problems, as a coach, you will face numerous obstacles along the way, not only on a daily basis, but also when thinking about ways to grow a coaching business. The last area I want to address, of all the training sessions I observe, is the lack of responsibility embedded in the coaching relationship.
Knowing the client is vital to training them, so focus on the person, gain information about their personality and try to establish a bond of trust so that your training has the necessary impact.
Adapting to New TechnologiesIn addition, while reading, I couldn't help but think of some training diagrams that have helped me and continue to help me, as a coach, to help my clients gain the clarity, focus, and confidence they need to help them achieve what matters most to them. Previously, coaches who were doing personalized, individual training and only needed to be familiar with how to operate the phone suddenly found themselves navigating the unknown world of video conferencing, chats, online meetings, webinars and online forums.
Creating a Solid Business PlanThere are hundreds of professional coaches who offer top-notch services to clients; if you want to stand out and be successful, you must have a solid business plan before starting your coaching adventure. Not having a detailed business plan can harm your coaching business, not only in terms of defining the exact set of training services you offer, but also in financial terms, by not performing the essential analysis of income and expenses beforehand.
Overcoming ChallengesAlthough many of the top executives of the world's top companies have openly admitted the benefits that coaching has brought to their careers and lives, many companies are still hesitant to make coaching their executives a priority.
Many coaches make the mistake of thinking that they have a great idea to start their own coaching business and venture into it without the necessary amount of thought and planning. How you deal with those challenges as a coach is key to thriving as a coach or struggling to find a foothold in the industry. The key takeaway here is that coaching can be difficult but it doesn't have to be impossible. By understanding why it can be so challenging and taking steps towards overcoming those challenges such as unlearning fundamental communication skills or creating a solid business plan you can become an effective coach.